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White label

Your Brand. Your App. Our Platform.

A white-label arrangement delivers a dedicated fitness and nutrition experience carrying your organisation's identity — without building the technology yourself.

What can be branded

A Product That Looks Like Yours

Branding scope is confirmed during solution design and technical assessment.

  • Custom app name
  • Custom logo and iconography
  • Brand colour system
  • Branded onboarding journey
  • Branded store listings
  • Organisation-specific content
  • Branded member communications
  • Tailored member access model

Thursday · Day 42 streak

Good morning, Alex

Calories remainingGoal 2,400

912 kcal

Protein
Carbs
Fat

4

Sessions this week

42

Day streak

Today's plan

  • Upper Body — Push6 exercises
  • Log lunchPending
  • Weekly measurementPending
Who it suits

Built for Organisations With an Audience

Fitness brands

Launch a branded app without assembling a product and engineering team.

Franchise networks

Deliver a consistent branded member experience across every location.

Corporate wellness

Provide staff with a branded wellbeing platform under your organisation's identity.

Coaching businesses

Scale a signature program beyond one-to-one delivery.

Build vs white label

Skip the Multi-Year Development Program

White label starts from proven functionality and focuses your investment on brand and rollout.

Building your own app
FitFlow white label
Lengthy planning and specification
Existing platform foundation
High upfront development cost
Tailored commercial arrangement
Developer and integration management
Existing technology stack
Testing and launch risk
Core functionality already developed
Ongoing design decisions
Premium existing user experience
Delayed time to market
Faster commercial rollout
Process

From Discovery to Branded Launch

Commercial pricing is tailored according to user volume, branding requirements, implementation scope and support requirements. Submit a demo request to receive a tailored proposal.

  1. 1

    Discovery Call

    Understand the organisation, audience and commercial goals.

  2. 2

    Solution Design

    Determine the most appropriate licensing, co-branded or white-label structure.

  3. 3

    Implementation

    Configure branding, onboarding and access requirements.

  4. 4

    Launch

    Roll FitFlow out to clients, members or locations.

White-label scope, branding depth and timeframes are subject to technical assessment. FitFlow provides general fitness and wellness information only, and AI-generated content may be inaccurate.

Next step

Discuss a Branded FitFlow Platform

Request a demonstration and we will scope the branding and rollout with you.

Request a DemoCommercial Licensing